a dark blue TraitLab logo
Sign up

Have an account? Sign in

What is the difference between the Truity and TraitLab?

Truity is an online platform that offers a variety of popular personality tests, including a Myers & Briggs-like "16 Types" test, the Enneagram, 7 Love Styles, the Big Five, and a Holland Code test.

TraitLab is a platform that integrates several personality models and published scientific research to help you understand your personality, career interests, interpersonal style, and unique strengths.

TraitLab combines several approaches to build a comprehensive assessment of your personality traits, interests, and a unique strengths profile.

Your individual results are powerful on their own, but you'll find additional insights by comparing your profile with others. TraitLab makes it easy to share and compare your results with your public profile, including

This profile can be shared with anyone, making it easy for friends, family, partners, and colleagues to share and compare their results.

An example of a shared public profile in TraitLab
An example of a shared public profile on TraitLab
What's in TraitLab Plus?

See your personality in 45 dimensions

TraitLab Plus gives you an incredibly detailed picture of your personality across 45 foundational traits.

Get amazing clarity on your characteristic patterns of thinking, feeling, and relating to others.

Personality in Words

Could you pick five words that describe you? How about 100 words?

You'll see up to 100 words that describe your unique combination of personality traits. Great for finding just the right words to describe yourself!

An example of a personality described by many words

Personality Typology

Did you know that some people don't fit into a single personality type?

You'll see your similarity to all 16 personality types, then learn all about the traits, career interests, and relationship styles.

Share your results

Your results are confidential by default, but you can also share your results easily with your public profile.

Sharing and comparing your results with family, friends, and others can be a great way to get insight into important personality differences.

An in-progress example of a personality profile in TraitLab

Discover your superpowers

Your Strengths profile helps you understand which qualities you lean on when you are at your best.

You'll see your unique ranking across all 24 strengths, plus detailed research findings, connections to personality, and practical tips for using your strengths.

Explore new career paths

Compare your personality profile and working preferences with hundreds of occupations.

See your current job in a new light, or discover a completely new career path.

screenshot of a career interests comparison

Identify your working style

Learn how your combination of interests impacts your preferences for different types of work.

Finally, make sense of why some tasks are naturally energizing and engaging and others feel tedious and exhausting.

Real Results

Read why people love TraitLab

“The details in TraitLab Plus are fascinating and have helped me on my journey of self-knowledge.”

KR

“I found the details in TraitLab Plus provided insight beyond the MBTI.”

KS

“Out of all of the personality sites that I've seen, TraitLab is the most accurate one.”

Kaya

“Very thorough examination and easy to understand. Personally, I appreciated the career insights. They helped me understand why some paths would work and others wouldn't. Great work!”

AB

“Engaging and educational content with a steady stream of insights.”

J

“My results were accurate and I think I learned a lot about myself.”

Ted F.

“I love the user design and the depth of the whole TraitLab platform.”

WK

Insights Guaranteed

With the comprehensive results in TraitLab Plus, you're bound to learn something new about yourself.

In fact, if you don't have at least one "A-ha!" moment — one new insight about yourself and your personality within 7 days of your purchase — you'll get a full refund.

Refunds are limited to first-time purchases only.

Frequently asked questions

About TraitLab

What is TraitLab?

TraitLab is an online personality assessment platform that provides detailed, research-backed insights into your personality traits, strengths, and interests.

TraitLab helps individuals understand themselves better and make informed decisions about personal development, relationships, and career paths.

How does TraitLab work?

TraitLab uses scientifically validated questions from decades of psychological research to create a comprehensive profile of your personality, strengths, and interests.

After completing the assessment, you'll receive detailed reports about several aspects of your personality and how they influence different areas of your life.

Using TraitLab

Is TraitLab free to use?

You can sign up for a free account to complete the personality assessment and access some of your results. Unlocking the full results requires purchasing the paid version, TraitLab Plus.

What is included in TraitLab Plus?

TraitLab Plus includes seven detailed reports: Personality Traits, Strengths, Career Interests and Matches, Interpersonal Style, Personality Wordcloud, 16 Personality Typology, and Enneagram Typology.

You can learn more about the results in the TraitLab Plus.

How long is the assessment?

Most people will start seeing their first results after about 10 minutes (about 100 questions).

If you want to see every possible result from TraitLab, the full assessment can take anywhere from 30-90 minutes. However, you can always save your progress and take the assessment across several sittings.

Why is the assessment so long?

Most popular online personality tests suffer from poor reliability and validity, meaning your results will be inaccurate and inconsistent over time.

TraitLab prioritizes high accuracy, reliability, and validity over speed. TraitLab achieves this through asking several rounds of questions about increasingly nuanced aspects of your personality. Each round increases reliability and removes error and noise from your personality profile.

Can I re-take the assessment?

Yes! With TraitLab Plus, users can reset their profiles and retake the full assessment every 30 days.

Can I share my results?

Yes! All TraitLab accounts (free and paid) include a public profile for sharing your personality insights with others.

Purchasing and Pricing

How much does TraitLab Plus cost?

TraitLab Plus costs $19. Local taxes may apply.

Is TraitLab Plus a one-time payment or a subscription?

TraitLab Plus is a one-time payment that grants lifetime access to the full TraitLab assessment and results. There is no subscription service, and there are no recurring fees or payments.

Is there a refund policy?

Yes! If you purchase TraitLab Plus and aren't happy, you can receive a full refund by contacting support@traitlab.com within 7 days of your purchase. Refunds are limited to first-time purchases only.

How can I purchase TraitLab Plus for someone else?

With your free TraitLab account, you can purchase invite codes for clients, teammates, and anyone else you think might benefit from TraitLab.

Visit the Invites section, where you can send invite codes to others, see when they've been redeemed, and collaborate on assessment results.

Accuracy and Science

How accurate are the results?

TraitLab’s assessments are based on peer-reviewed research and validated psychological methods. While no test is perfect, TraitLab provides a highly accurate and nuanced understanding of your personality compared to most online tests.

How is TraitLab different from other personality tests?

Unlike many popular personality tests, TraitLab was designed by a research Ph.D., based on the tools and techniques used in modern personality science.

TraitLab goes beyond surface-level descriptions and offers a more advanced, detailed, and quantitative analysis of your personality, strengths, and interests.

Privacy and Data

Is my data private?

Yes! TraitLab prioritizes your privacy. Your responses are stored securely, and TraitLab does not share data with any other services. You are the only person who decides whether to share your results with others.

Can I delete my account and data?

Yes! You can delete your account at any time. In your account settings, you can request an account deletion and your account will be scheduled for deletion after a grace period. If you prefer immediate deletion, simply contact support@traitlab.com.

Who is TraitLab For?

Who can benefit from TraitLab?

TraitLab is ideal for adults looking to understand themselves better, explore personal development opportunities, improve relationships, or gain career guidance.

TraitLab is also great for professionals in coaching, counseling, or team-building contexts.

Can I use TraitLab at my company?

Yes, TraitLab is excellent for team-building and professional development within company settings.

If you want to use TraitLab for your team or company, you can read more about team purchases or contact support@traitlab.com for details.

Contact and Support

I have a question about TraitLab, who do I contact?

Contact support@traitlab.com with any product or support questions.

I have a suggestion or request for a new feature.

Great! Please send any ideas to support@traitlab.com. We'd love to hear them!

Start building your personality profile now

By creating an account, you agree to the Consent, Terms of Service, and Privacy Policy.

Understand yourself better

It's time to meet the real you.

Create a free account to start building your personality profile. Upgrade anytime for the most comprehensive personality assessment available.

Basic

Free

Create your free account

Save and share your results. Increase accuracy by answering more questions. Upgrade anytime.

  • Core personality trait analysis
  • Shareable public profile

Plus

$69 $19

Buy TraitLab Plus

Invest in your self-awareness and clarity. Get lifetime access with a one-time purchase.

  • Comprehensive personality analysis
  • Shareable public profile
  • Personality trait analysis (45 traits)
  • Personality wordcloud
  • Strengths profile
  • Interpersonal style analysis
  • Career interests analysis
  • Career matching (700+ occupations)
  • 16 Personality typology analysis
  • Enneagram typology analysis
  • Personalized public profile link
  • Monthly re-assessments
  • Comparisons with other people
  • Early access to all new features