Both Truity and TraitLab offer personality assessments for individuals and organizations, but they take different approaches to helping you understand personality.
Truity offers a collection of popular personality tests including TypeFinder (16 Personality Types), the Enneagram, DISC, Big Five, and career assessments. Each test is purchased and taken separately.
TraitLab integrates multiple personality models and published scientific research into a unified platform that helps you understand your personality traits, career interests, interpersonal style, and unique strengths—all in one comprehensive assessment.
See how TraitLab and Truity compare for individuals and organizations
| Feature | TraitLab Plus | Truity Tests |
|---|---|---|
| Assessment Approach | Unified assessment covering multiple models | Individual tests purchased separately |
| Personality Traits | 45 traits | 5 traits |
| Strengths Assessment | 24 character strengths | Not included |
| Career Matching | Career Interest Profile, 700+ occupations | Separate Career Personality Profiler |
| Personality Typology | 16 Types + Enneagram included | Separate TypeFinder + Enneagram tests |
| Interpersonal Style | Included | Not included |
| Public Profile | Optional profile sharing | N/A |
| Comparisons | Compare results with other users | N/A |
| Pricing | $49 one-time (lifetime access) | $19-29 per test |
| Feature | TraitLab Pro | Truity @ Work |
|---|---|---|
| Implementation | Self-service, instant setup | Self-service, instant setup |
| Assessment Customization | Build custom assessment from six areas | Individual tests only |
| Assessment Duration | 10-60 min (customizable) | 5-20 min per test |
| Available Assessments | Big Five traits, Strengths, Working Style, Interpersonal Style, 16 Types, Enneagram | DISC, Enneagram, TypeFinder, Big Five, EQ, Career Profiler |
| Invitation Methods | Email invitations, reusable invite codes, QR codes | Email invitations |
| Results Delivery | Immediate | Immediate |
| Admin Dashboard | Progress tracking, result viewing, data export | Progress tracking, result viewing |
| Pricing (Small Teams) | $49 per user | $29 per test |
| Pricing (Bulk, 100+ assessments) | $27 per user | $9 per test |
Your individual results are powerful on their own, but you'll find additional insights by comparing your profile with others. TraitLab makes it easy to share and compare your results with your public profile, including
This profile can be shared with anyone, making it easy for friends, family, partners, and colleagues to share and compare their results.
TraitLab Plus gives you an incredibly detailed picture of your personality across 45 foundational traits.
Get amazing clarity on your characteristic patterns of thinking, feeling, and relating to others.
Could you pick five words that describe you? How about 100 words?
You'll see up to 100 words that describe your unique combination of personality traits. Great for finding just the right words to describe yourself!
Did you know that some people don't fit into a single personality type?
You'll see your similarity to all 16 personality types, then learn all about the traits, career interests, and relationship styles.
Your results are confidential by default, but you can also share your results easily with your public profile.
Sharing and comparing your results with family, friends, and others can be a great way to get insight into important personality differences.
Your Strengths profile helps you understand which qualities you lean on when you are at your best.
You'll see your unique ranking across all 24 strengths, plus detailed research findings, connections to personality, and practical tips for using your strengths.
Compare your personality profile and working preferences with hundreds of occupations.
See your current job in a new light, or discover a completely new career path.
Learn how your combination of interests impacts your preferences for different types of work.
Finally, make sense of why some tasks are naturally energizing and engaging and others feel tedious and exhausting.
While both platforms offer personality assessments, TraitLab stands out by offering:
Whether you're exploring your personality for personal growth or managing assessments for your organization, TraitLab provides a comprehensive, scientific, and user-friendly alternative to Truity.
Read why people love TraitLab
“The details in TraitLab Plus are fascinating and have helped me on my journey of self-knowledge.”
“I found the details in TraitLab Plus provided insight beyond the MBTI.”
“Out of all of the personality sites that I've seen, TraitLab is the most accurate one.”
“Very thorough examination and easy to understand. Personally, I appreciated the career insights. They helped me understand why some paths would work and others wouldn't. Great work!”
“Engaging and educational content with a steady stream of insights.”
“My results were accurate and I think I learned a lot about myself.”
“I love the user design and the depth of the whole TraitLab platform.”
With the comprehensive results in TraitLab Plus, you're bound to learn something new about yourself.
In fact, if you don't have at least one "A-ha!" moment — one new insight about yourself and your personality within 7 days of your purchase — you'll get a full refund.
Refunds are limited to first-time purchases only.
TraitLab is an online personality assessment platform that provides detailed, research-backed insights into your personality traits, strengths, and interests.
TraitLab helps individuals understand themselves better and make informed decisions about personal development, relationships, and career paths.
TraitLab uses scientifically validated questions from decades of psychological research to create a comprehensive profile of your personality, strengths, and interests.
After completing the assessment, you'll receive detailed reports about several aspects of your personality and how they influence different areas of your life.
You can sign up for a free account to complete the personality assessment and access some of your results. Unlocking the full results requires purchasing the paid version, TraitLab Plus.
TraitLab Plus includes seven detailed reports: Personality Traits, Strengths, Career Interests and Matches, Interpersonal Style, Personality Wordcloud, 16 Personality Typology, and Enneagram Typology.
Most people will start seeing their first results after about 10 minutes (about 100 questions).
If you want to see every possible result from TraitLab, the full assessment can take anywhere from 30-90 minutes. However, you can always save your progress and take the assessment across several sittings.
Most popular online personality tests suffer from poor reliability and validity, meaning your results will be inaccurate and inconsistent over time.
TraitLab prioritizes high accuracy, reliability, and validity over speed. TraitLab achieves this through asking several rounds of questions about increasingly nuanced aspects of your personality. Each round increases reliability and removes error and noise from your personality profile.
Yes! With TraitLab Plus, users can reset their profiles and retake the full assessment every 30 days.
Yes! All TraitLab accounts (free and paid) include a public profile for sharing your personality insights with others.
TraitLab Plus is a one-time payment that grants lifetime access to the full TraitLab assessment and results. There is no subscription service, and there are no recurring fees or payments.
Yes! If you purchase TraitLab Plus and aren't happy, you can receive a full refund by contacting support@traitlab.com within 7 days of your purchase. Refunds are limited to first-time purchases only.
With your free TraitLab account you can purchase invite codes for clients, teammates, and anyone else you think might benefit from TraitLab.
TraitLab’s assessments are based on peer-reviewed research and validated psychological methods. While no test is perfect, TraitLab provides a highly accurate and nuanced understanding of your personality compared to most online tests.
Unlike many popular personality tests, TraitLab was designed by a research Ph.D., based on the tools and techniques used in modern personality science.
TraitLab goes beyond surface-level descriptions and offers a more advanced, detailed, and quantitative analysis of your personality, strengths, and interests.
Yes! TraitLab prioritizes your privacy. Your responses are stored securely, and TraitLab does not share data with any other services. You are the only person who decides whether to share your results with others.
Yes! You can delete your account at any time. In your account settings, you can request an account deletion and your account will be scheduled for deletion after a grace period. If you prefer immediate deletion, simply contact support@traitlab.com.
TraitLab is ideal for adults looking to understand themselves better, explore personal development opportunities, improve relationships, or gain career guidance.
TraitLab is also great for professionals in coaching, counseling, or team-building contexts.
Yes! TraitLab Pro is designed for managers, HR professionals, and coaches using assessments within their organization.
If you want to use TraitLab Pro for your team or company, you can create a TraitLab Pro account or learn more by reading the TraitLab Pro documentation.
Contact support@traitlab.com with any product or support questions.
Great! Please send any ideas to support@traitlab.com. We'd love to hear them!
It's time to meet the real you.
Create a free account to start building your personality profile. Upgrade anytime for the most comprehensive personality assessment available.
Free
Create your free accountSave and share your results. Increase accuracy by answering more questions. Upgrade anytime.
$69 $49
Upgrade to TraitLab PlusInvest in your self-awareness and clarity. Get lifetime access with a one-time purchase.
