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The best coaching tool for understanding personality, strengths, and career interests

Help your clients discover their unique personality, strengths, and career interests with TraitLab Pro.

How it works

Add a superpower to your practice

Easily add, view, and compare clients. Build customized assessments to focus on personality, strengths, career interests.

Both you and your client receive beautiful, detailed reports for you to review together and share insights.

A screenshot of the clients dashboard in TraitLab Pro

Reliable, validated assessments

Clients answer simple, standardized questions from well-established assessments, tested by millions of other people.

The core assessments in TraitLab are backed by decades of published psychological research.

Deep personality insights

TraitLab gives your client an incredibly detailed description of their personality, including personality traits and predictions of popular typologies, such as the 16 Personality Types and the Enneagram.

This approach gives you multiple perspectives on your client's personality, so you can find the shared vocabulary that works best for both of you.

An in-progress example of a personality profile in TraitLab

Identify top strengths

TraitLab's Strengths Profile highlights what your client uses when they're at their very best.

Each strength includes a detailed description of personality connections, real-world outcomes, and practical tips for using it in everyday life.

Clarify career interests

TraitLab's Career Interest Profile shows how your client's unique combination of interests influences their working style and career direction.

With TraitLab's Career Search, they can explore their potential fits across hundreds of career path options.

An example of a career interests profile in TraitLab

5 out of 5 stars

“What I love most about TraitLab is that it understands that personality is complex. I have taken several other personality tests, but I felt that they were very surface level, and I didn’t fit any of the results I received. TraitLab is so comprehensive that I feel like I can really trust the results — it gave me what I was looking for, which is truth and accuracy. I felt like the test really understood who I was. And I really enjoyed looking at the careers too — I definitely wish I had TraitLab as a resource when I was in college.”

G. N.
TraitLab Plus customer

5 out of 5 stars

“Compared to every other test I've taken, I'd say that TraitLab is my favorite one. Mostly for its comprehensiveness, its ease of use, the fact that it's really well thought-out ... I feel like it comes from a genuine, research-oriented perspective.”

Luke H.
TraitLab Plus customer

5 out of 5 stars

“I love the different personality classifications TraitLab provides, from scientific models to more philosophical ones or those frameworks most popular in industry. I also love the level of detail on the Big Five results, the well-explained descriptions, and the intuitive data visualisations. Overall, it’s the most comprehensive, accurate, and data-driven online tool I've ever seen.”

M. T.
TraitLab Plus customer

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Frequently asked questions

About TraitLab

What is TraitLab?

TraitLab is an online personality assessment platform that provides detailed, research-backed insights into your personality traits, strengths, and interests.

TraitLab helps individuals understand themselves better and make informed decisions about personal development, relationships, and career paths.

How does TraitLab work?

TraitLab uses scientifically validated questions from decades of psychological research to create a comprehensive profile of your personality, strengths, and interests.

After completing the assessment, you'll receive detailed reports about several aspects of your personality and how they influence different areas of your life.

Using TraitLab

Is TraitLab free to use?

You can sign up for a free account to complete the personality assessment and access some of your results. Unlocking the full results requires purchasing the paid version, TraitLab Plus.

What is included in TraitLab Plus?

TraitLab Plus includes seven detailed reports: Personality Traits, Strengths, Career Interests and Matches, Interpersonal Style, Personality Wordcloud, 16 Personality Typology, and Enneagram Typology.

You can learn more about the results in the TraitLab Plus.

How long is the assessment?

Most people will start seeing their first results after about 10 minutes (about 100 questions).

If you want to see every possible result from TraitLab, the full assessment can take anywhere from 30-90 minutes. However, you can always save your progress and take the assessment across several sittings.

Why is the assessment so long?

Most popular online personality tests suffer from poor reliability and validity, meaning your results will be inaccurate and inconsistent over time.

TraitLab prioritizes high accuracy, reliability, and validity over speed. TraitLab achieves this through asking several rounds of questions about increasingly nuanced aspects of your personality. Each round increases reliability and removes error and noise from your personality profile.

Can I re-take the assessment?

Yes! With TraitLab Plus, users can reset their profiles and retake the full assessment every 30 days.

Can I share my results?

Yes! All TraitLab accounts (free and paid) include a public profile for sharing your personality insights with others.

Purchasing and Pricing

How much does TraitLab Plus cost?

TraitLab Plus costs $19. Local taxes may apply.

Is TraitLab Plus a one-time payment or a subscription?

TraitLab Plus is a one-time payment that grants lifetime access to the full TraitLab assessment and results. There is no subscription service, and there are no recurring fees or payments.

Is there a refund policy?

Yes! If you purchase TraitLab Plus and aren't happy, you can receive a full refund by contacting support@traitlab.com within 7 days of your purchase. Refunds are limited to first-time purchases only.

How can I purchase TraitLab Plus for someone else?

With your free TraitLab account, you can purchase invite codes for clients, teammates, and anyone else you think might benefit from TraitLab.

Visit the Invites section, where you can send invite codes to others, see when they've been redeemed, and collaborate on assessment results.

Accuracy and Science

How accurate are the results?

TraitLab’s assessments are based on peer-reviewed research and validated psychological methods. While no test is perfect, TraitLab provides a highly accurate and nuanced understanding of your personality compared to most online tests.

How is TraitLab different from other personality tests?

Unlike many popular personality tests, TraitLab was designed by a research Ph.D., based on the tools and techniques used in modern personality science.

TraitLab goes beyond surface-level descriptions and offers a more advanced, detailed, and quantitative analysis of your personality, strengths, and interests.

Privacy and Data

Is my data private?

Yes! TraitLab prioritizes your privacy. Your responses are stored securely, and TraitLab does not share data with any other services. You are the only person who decides whether to share your results with others.

Can I delete my account and data?

Yes! You can delete your account at any time. In your account settings, you can request an account deletion and your account will be scheduled for deletion after a grace period. If you prefer immediate deletion, simply contact support@traitlab.com.

Who is TraitLab For?

Who can benefit from TraitLab?

TraitLab is ideal for adults looking to understand themselves better, explore personal development opportunities, improve relationships, or gain career guidance.

TraitLab is also great for professionals in coaching, counseling, or team-building contexts.

Can I use TraitLab at my company?

Yes, TraitLab is excellent for team-building and professional development within company settings.

If you want to use TraitLab for your team or company, you can read more about team purchases or contact support@traitlab.com for details.

Contact and Support

I have a question about TraitLab, who do I contact?

Contact support@traitlab.com with any product or support questions.

I have a suggestion or request for a new feature.

Great! Please send any ideas to support@traitlab.com. We'd love to hear them!