Hi,
I'm Greg, creator of TraitLab.
I had my first experience with modern personality tests as a PhD student studying psychometrics. My results created a huge "a-ha!" moment of personal insight and major turning point in my life.
As I reflected on the results, I noticed how they related to several aspects of my life that weren't working out as I'd expected. And I realized that some of my perceived weaknesses were actually strengths.
I wanted even more insights about my personality, but the world of personality testing was overwhelming and confusing. There were so many competing tests, theories, and "experts," and I couldn't decide which was best.
So, I relied on my training and did my own research.
I spent hundreds of hours combing through published scientific articles. I searched for the most reliable, research-backed assessments. I studied how these assessments connected to important areas of life, like career, relationships, health, and well-being. And I combined them into one powerful platform: TraitLab.
I've learned that I'm not alone. Since I made it publicly available, TraitLab has helped thousands of people learn more about their personalities.
TraitLab provides research-based assessments of personality, strengths, interests, and other important dimensions of individuality. TraitLab was founded in 2020 and is based in Ohio, U.S.A. One of TraitLab's primary goals is to improve awareness of personality science.
TraitLab was created by Greg Park — that's me! đź‘‹
I earned a PhD in psychology (focused on quantitative methods) from Vanderbilt University, worked as a postdoctoral fellow at the University of Pennsylvania's Positive Psychology Center, and authored or co-authored over 20 peer-reviewed studies in scientific journals such as the Journal of Personality and Social Psychology, Journal of Personality, and Psychological Science.
The TraitLab blog provides over 100 articles about personality science, based on published scientific research and TraitLab's internal data.
People looking for an easy way to learn about personality will enjoy the TraitLab newsletter which provides short, regular emails with tiny insights from personality science.
Lastly, for a comprehensive assessment of personality, strengths, and interests, and how they connect to important life areas, anyone can purchase an upgrade to TraitLab Plus.
Every TraitLab Plus account includes the following:
TraitLab is an excellent fit for anyone who wants to learn more about themselves, including:
TraitLab also enables leaders and coaches to purchase assessments for others and review them together. This is perfect for:
TraitLab Plus costs $19 for a single account, with discounted prices for bulk purchases of three or more accounts.
TraitLab also offers generous discounts for students and non-profit organizations. Contact greg@traitlab.com to learn more.
You can start building your personality profile right now by creating a free account here at TraitLab. You'll need to upgrade to a paid account to view your results.
If you're not ready to upgrade and would like to learn more about personality, check out the TraitLab blog or subscribe to the free TraitLab newsletter.
Read why people love TraitLab
“The details in TraitLab Plus are fascinating and have helped me on my journey of self-knowledge.”
“I found the details in TraitLab Plus provided insight beyond the MBTI.”
“Out of all of the personality sites that I've seen, TraitLab is the most accurate one.”
“Very thorough examination and easy to understand. Personally, I appreciated the career insights. They helped me understand why some paths would work and others wouldn't. Great work!”
“Engaging and educational content with a steady stream of insights.”
“My results were accurate and I think I learned a lot about myself.”
“I love the user design and the depth of the whole TraitLab platform.”
With the comprehensive results in TraitLab Plus, you're bound to learn something new about yourself.
In fact, if you don't have at least one "A-ha!" moment — one new insight about yourself and your personality within 7 days of your purchase — you'll get a full refund.
Refunds are limited to first-time purchases only.
TraitLab is an online personality assessment platform that provides detailed, research-backed insights into your personality traits, strengths, and interests.
TraitLab helps individuals understand themselves better and make informed decisions about personal development, relationships, and career paths.
TraitLab uses scientifically validated questions from decades of psychological research to create a comprehensive profile of your personality, strengths, and interests.
After completing the assessment, you'll receive detailed reports about several aspects of your personality and how they influence different areas of your life.
You can sign up for a free account to complete the personality assessment and access some of your results. Unlocking the full results requires purchasing the paid version, TraitLab Plus.
TraitLab Plus includes seven detailed reports: Personality Traits, Strengths, Career Interests and Matches, Interpersonal Style, Personality Wordcloud, 16 Personality Typology, and Enneagram Typology.
You can learn more about the results in the TraitLab Plus.
Most people will start seeing their first results after about 10 minutes (about 100 questions).
If you want to see every possible result from TraitLab, the full assessment can take anywhere from 30-90 minutes. However, you can always save your progress and take the assessment across several sittings.
Most popular online personality tests suffer from poor reliability and validity, meaning your results will be inaccurate and inconsistent over time.
TraitLab prioritizes high accuracy, reliability, and validity over speed. TraitLab achieves this through asking several rounds of questions about increasingly nuanced aspects of your personality. Each round increases reliability and removes error and noise from your personality profile.
Yes! With TraitLab Plus, users can reset their profiles and retake the full assessment every 30 days.
Yes! All TraitLab accounts (free and paid) include a public profile for sharing your personality insights with others.
TraitLab Plus costs $19. Local taxes may apply.
TraitLab Plus is a one-time payment that grants lifetime access to the full TraitLab assessment and results. There is no subscription service, and there are no recurring fees or payments.
Yes! If you purchase TraitLab Plus and aren't happy, you can receive a full refund by contacting support@traitlab.com within 7 days of your purchase. Refunds are limited to first-time purchases only.
With your free TraitLab account, you can purchase invite codes for clients, teammates, and anyone else you think might benefit from TraitLab.
Visit the Invites section, where you can send invite codes to others, see when they've been redeemed, and collaborate on assessment results.
TraitLab’s assessments are based on peer-reviewed research and validated psychological methods. While no test is perfect, TraitLab provides a highly accurate and nuanced understanding of your personality compared to most online tests.
Unlike many popular personality tests, TraitLab was designed by a research Ph.D., based on the tools and techniques used in modern personality science.
TraitLab goes beyond surface-level descriptions and offers a more advanced, detailed, and quantitative analysis of your personality, strengths, and interests.
Yes! TraitLab prioritizes your privacy. Your responses are stored securely, and TraitLab does not share data with any other services. You are the only person who decides whether to share your results with others.
Yes! You can delete your account at any time. In your account settings, you can request an account deletion and your account will be scheduled for deletion after a grace period. If you prefer immediate deletion, simply contact support@traitlab.com.
TraitLab is ideal for adults looking to understand themselves better, explore personal development opportunities, improve relationships, or gain career guidance.
TraitLab is also great for professionals in coaching, counseling, or team-building contexts.
Yes, TraitLab is excellent for team-building and professional development within company settings.
If you want to use TraitLab for your team or company, you can read more about team purchases or contact support@traitlab.com for details.
Contact support@traitlab.com with any product or support questions.
Great! Please send any ideas to support@traitlab.com. We'd love to hear them!
It's time to meet the real you.
Create a free account to start building your personality profile. Upgrade anytime for the most comprehensive personality assessment available.
Free
Create your free accountSave and share your results. Increase accuracy by answering more questions. Upgrade anytime.
$69 $19
Buy TraitLab PlusInvest in your self-awareness and clarity. Get lifetime access with a one-time purchase.
