About TraitLab

What We Do

TraitLab provides personality insights to individuals and teams through scientific assessments and a user-friendly platform.

Whether you’re seeking personal growth, career alignment, or a stronger team, TraitLab provides the tools you need to understand yourself and others.

Why TraitLab?

TraitLab combines modern psychological research with intuitive tools to personalized, straightforward results. Here’s what sets TraitLab apart:

• Research-Backed Assessments: TraitLab's assessments are built on decades of personality science, ensuring results you can trust.
• Clear Insights: From your personality patterns to career matches, TraitLab presents you with intuitive visuals, informative descriptions, and practical takeaways.
• Tailored for You: TraitLab's platform lets you create customized assessments that fit your needs, whether you're an individual, small team, or large organization.

The Story Behind TraitLab

I started TraitLab to bridge the gap between modern personality science and everyday tools that anyone can use. After years of academic research in psychology, I realized there was a growing demand for assessments that were not only scientifically rigorous but also accessible and easy to use.

The idea behind TraitLab is simple: make powerful personality insights available to everyone — whether you’re navigating your career, improving your relationships, or leading a team. Founded by a Ph.D. in psychology, TraitLab combines expertise with practical tools for personal and professional growth.

Why Customers Love TraitLab

What do the people who use TraitLab say?

"What I love most about TraitLab is that it understands that personality is complex. I have taken several other personality tests, but I felt that they were very surface level, and I didn’t fit any of the results I received. TraitLab is so comprehensive that I feel like I can really trust the results — it gave me what I was looking for, which is truth and accuracy. I felt like the test really understood who I was. And I really enjoyed looking at the careers too — I definitely wish I had TraitLab as a resource when I was in college." — G. N.

"Compared to every other test I've taken, I'd say that TraitLab is my favorite one. Mostly for its comprehensiveness, its ease of use, the fact that it's really well thought-out ... I feel like it comes from a genuine, research-oriented perspective." — Luke H.

"I love the different personality classifications TraitLab provides, from scientific models to more philosophical ones or those frameworks most popular in industry. I also love the level of detail on the Big Five results, the well-explained descriptions, and the intuitive data visualisations. Overall, it's the most comprehensive, accurate, and data-driven online tool I've ever seen." — M. T.

Get Started Today

Ready to see how TraitLab can help you? Individuals can create a free account today and begin building a personality profile.

For teams and organizations, learn more about our business solutions with TraitLab Pro.

Have a question, or wonder if TraitLab is right for you? Send me an email anytime at greg@traitlab.com.