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Career profile Rental Agent

Also known as Counter Clerk, Counter Service Representative, Leasing Consultant, Rental Agent, Rental Associate, Rental Clerk, Rental Counter Clerk, Rental Sales Representative, Rentals Assistant, Video Clerk

Rental Agent

Also known as Counter Clerk, Counter Service Representative, Leasing Consultant

Interests Profile
  • Conventional
  • Enterprising
  • Social
Pay Range
$20,780 - $53,550 (annual)
Required Skills
  • Active Listening
  • Speaking
  • Service Orientation
Knowledge Areas
  • Customer and Personal Service
  • Administrative
  • Sales and Marketing
Core tasks
  • Compute charges for merchandise or services and receive payments.
  • Receive orders for services, such as rentals, repairs, dry cleaning, and storage.
  • Explain rental fees, policies, and procedures.
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What does a Rental Agent do?

Rental Agents receive orders, generally in person, for repairs, rentals, and services.

In addition, Rental Agents may describe available options, compute cost, and accept payment.

What kind of tasks does a Rental Agent perform regularly?

Rental Agents are often responsible for overseeing or executing some or all of the following tasks:

  • Compute charges for merchandise or services and receive payments.
  • Receive orders for services, such as rentals, repairs, dry cleaning, and storage.
  • Explain rental fees, policies, and procedures.
  • Provide information about rental items, such as availability, operation, or description.
  • Advise customers on use and care of merchandise.
  • Greet customers and discuss the type, quality, and quantity of merchandise sought for rental.
  • Answer telephones to provide information and receive orders.
  • Inspect and adjust rental items to meet needs of customer.
  • Prepare rental forms, obtaining customer signature and other information, such as required licenses.
  • Rent items, arrange for provision of services to customers, and accept returns.
  • Keep records of transactions and of the number of customers entering an establishment.
  • Receive, examine, and tag articles to be altered, cleaned, stored, or repaired.
  • Reserve items for requested times and keep records of items rented.
  • Prepare merchandise for display or for purchase or rental.
  • Recommend and provide advice on a wide variety of products and services.

The above responsibilities are specific to Rental Agents. More generally, Rental Agents are involved in several broader types of activities:

Performing for or Working Directly with the Public
Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Documenting/Recording Information
Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
Processing Information
Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Communicating with Supervisors, Peers, or Subordinates
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Identifying Objects, Actions, and Events
Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

What is a Rental Agent salary?

The median salary for a Rental Agent is $30,870, and the average salary is $34,700. Both the median and average roughly describe the middle of the Rental Agent salary range, but the average is more easily affected by extremely high or low salaries.

Many Rental Agents earn significantly more or less than the average, due to several factors. About 10% of Rental Agents earn less than $20,780 per year, 25% earn less than $25,540, 75% earn less than $39,960, and 90% earn less than $53,550.

Between the years of 2020 and 2030, the number of Rental Agents is expected to change by 7.9%, and there should be roughly 46,800 open positions for Rental Agents every year.

Median annual salary
Typical salary range
$20,780 - $53,550
Projected growth (2020 - 2030)

What personality traits are common among Rental Agents?


Career interests describe a person's preferences for different types of working environments and activities. When a person's interest match the demands of an occupation, people are usually more engaged and satisfied in that role.

Compared to most occupations, those who work as a Rental Agent are usually higher in their Conventional and Enterprising interests.

Rental Agents typically have strong Conventional interests. Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

Also, Rental Agents typically have strong Enterprising interests. Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.


People differ in their values, or what is most important to them for building job satisfaction and fulfillment.

Compared to most people, those working as a Rental Agent tend to value Relationships, Support, and Independence.

Most importantly, Rental Agents moderately value Relationships. Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment.

Second, Rental Agents moderately value Support. Occupations that satisfy this work value offer supportive management that stands behind employees.

Lastly, Rental Agents somewhat value Independence. Occupations that satisfy this work value allow employees to work on their own and make decisions.

Psychological Demands

Each occupation brings its own set of psychological demands, which describe the characteristics necessary to perform the job well.

In order to perform their job successfully, people who work as Rental Agents must consistently demonstrate qualities such as attention to detail, self-control, and dependability.

Below, you'll find a list of qualities typically required of Rental Agents, ranked by importance:

Attention to Detail
Job requires being careful about detail and thorough in completing work tasks.
Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Job requires being honest and ethical.

What education and training do Rental Agents need?

Working as a Rental Agent usually requires a high school diploma.

Rental Agents need anywhere from a few months to one year of working with experienced employees. A recognized apprenticeship program may be associated with this occupation.

Educational degrees among Rental Agents

  • 7.3% did not complete high school or secondary school
  • 35.1% completed high school or secondary school
  • 27.8% completed some college coursework
  • 8.8% earned a Associate's degree
  • 17.8% earned a Bachelor's degree
  • 2.8% earned a Master's degree
  • 0.5% earned a doctorate or professional degree

Knowledge and expertise required by Rental Agents

Rental Agents may benefit from understanding of specialized subject areas, such as customer and personal service, administrative, or sales and marketing knowledge.

The list below shows several areas in which most Rental Agents might want to build proficiency, ranked by importance.

Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Important Abilities needed by Rental Agents

Rental Agents must develop a particular set of abilities to perform their job well. Abilities are individual capacities that influence a person's information processing, sensory perception, motor coordination, and physical strength or endurance. Individuals may naturally have certain abilities without explicit training, but most abilities can be sharpened somewhat through practice.

For example, Rental Agents need abilities such as oral comprehension, oral expression, and speech recognition in order to perform their job at a high level. The list below shows several important abilities for Rental Agents, ranked by their relative importance.

Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
Speech Recognition
The ability to identify and understand the speech of another person.
Speech Clarity
The ability to speak clearly so others can understand you.
Near Vision
The ability to see details at close range (within a few feet of the observer).

Critical Skills needed by Rental Agents

Skills are developed capacities that enable people to function effectively in real-world settings. Unlike abilities, skills are typically easier to build through practice and experience. Skills influence effectiveness in areas such as learning, working with others, design, troubleshooting, and more.

Rental Agents frequently use skills like active listening, speaking, and service orientation to perform their job effectively. The list below shows several critical skills for Rental Agents, ranked by their relative importance.

Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Talking to others to convey information effectively.
Service Orientation
Actively looking for ways to help people.
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

What is the source of this information?

The information provided on this page is adapted from data and descriptions published by the U.S. Department of Labor, Employment and Training Administration under the CC BY 4.0 license. TraitLab has modified some information for ease of use and reading, and the U.S. Department of Labor, Employment, and Training Administration has not approved, endorsed, or tested these modifications.

If you have any questions or suggestions about this information, please send a message.