Career profile for Advertising Manager

What does an Advertising Manager do?

Advertising Managers plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

What kind of tasks does an Advertising Manager perform regularly?

Advertising Managers are often responsible for overseeing or executing some or all of the following tasks:

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Coordinate with the media to disseminate advertising.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Plan and execute advertising policies and strategies for organizations.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Contact organizations to explain services and facilities offered.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

The above responsibilities are specific to Advertising Managers. More generally, Advertising Managers are involved in several broader types of activities:

Activities	Importance	Details
Working with Computers		Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Communicating with People Outside the Organization		Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Getting Information		Observing, receiving, and otherwise obtaining information from all relevant sources.
Communicating with Supervisors, Peers, or Subordinates		Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Organizing, Planning, and Prioritizing Work		Developing specific goals and plans to prioritize, organize, and accomplish your work.

Working with Computers

Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Communicating with People Outside the Organization

Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Getting Information

Observing, receiving, and otherwise obtaining information from all relevant sources.

Communicating with Supervisors, Peers, or Subordinates

Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Organizing, Planning, and Prioritizing Work

Developing specific goals and plans to prioritize, organize, and accomplish your work.

What is an Advertising Manager salary?

The median salary for an Advertising Manager is $133,460, and the average salary is $147,560. Both the median and average roughly describe the middle of the Advertising Manager salary range, but the average is more easily affected by extremely high or low salaries.

Many Advertising Managers earn significantly more or less than the average, due to several factors. About 10% of Advertising Managers earn less than $68,940 per year, 25% earn less than $91,910, 75% earn less than $181,800, and 90% earn more than $208,000.

Between the years of 2020 and 2030, the number of Advertising Managers is expected to change by 10.3%, and there should be roughly 2,500 open positions for Advertising Managers every year.

Median annual salary: $133,460
Typical salary range: $68,940 - Over $208,000
Projected growth (2020 - 2030): 10.3%

What personality traits are common among Advertising Managers?

Interests

Career interests describe a person's preferences for different types of working environments and activities. When a person's interest match the demands of an occupation, people are usually more engaged and satisfied in that role.

Compared to most occupations, those who work as an Advertising Manager are usually higher in their Enterprising, Artistic, and Conventional interests.

Advertising Managers typically have very strong Enterprising interests. Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Also, Advertising Managers typically have strong Artistic interests. Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Lastly, Advertising Managers typically have moderate Conventional interests. Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

Values

People differ in their values, or what is most important to them for building job satisfaction and fulfillment.

Compared to most people, those working as an Advertising Manager tend to value Achievement, Working Conditions, and Recognition.

Most importantly, Advertising Managers strongly value Achievement. Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment.

Second, Advertising Managers strongly value Working Conditions. Occupations that satisfy this work value offer job security and good working conditions.

Lastly, Advertising Managers strongly value Recognition. Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious.

Psychological Demands

Each occupation brings its own set of psychological demands, which describe the characteristics necessary to perform the job well.

In order to perform their job successfully, people who work as Advertising Managers must consistently demonstrate qualities such as initiative, cooperation, and dependability.

Below, you'll find a list of qualities typically required of Advertising Managers, ranked by importance:

Demands	Importance	Details
Initiative		Job requires a willingness to take on responsibilities and challenges.
Cooperation		Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Dependability		Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Attention to Detail		Job requires being careful about detail and thorough in completing work tasks.
Adaptability/Flexibility		Job requires being open to change (positive or negative) and to considerable variety in the workplace.

Initiative

Job requires a willingness to take on responsibilities and challenges.

Cooperation

Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.

Dependability

Job requires being reliable, responsible, and dependable, and fulfilling obligations.

Attention to Detail

Job requires being careful about detail and thorough in completing work tasks.

Adaptability/Flexibility

Job requires being open to change (positive or negative) and to considerable variety in the workplace.

What education and training do Advertising Managers need?

Many Advertising Managers will have a four-year bachelor's degree, but some do not.

Advertising Managers usually need several years of work-related experience, on-the-job training, and/or vocational training.

Educational degrees among Advertising Managers

0.8% did not complete high school or secondary school
3.9% completed high school or secondary school
10.8% completed some college coursework
6.0% earned a Associate's degree
63.6% earned a Bachelor's degree
12.8% earned a Master's degree
2.1% earned a doctorate or professional degree

Knowledge and expertise required by Advertising Managers

Advertising Managers may benefit from understanding of specialized subject areas, such as sales and marketing, communications and media, or customer and personal service knowledge.

The list below shows several areas in which most Advertising Managers might want to build proficiency, ranked by importance.

Knowledge areas	Importance	Details
Sales and Marketing		Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Communications and Media		Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Customer and Personal Service		Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Administration and Management		Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Computers and Electronics		Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Sales and Marketing

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Communications and Media

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Customer and Personal Service

Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Administration and Management

Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Computers and Electronics

Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Important Abilities needed by Advertising Managers

Advertising Managers must develop a particular set of abilities to perform their job well. Abilities are individual capacities that influence a person's information processing, sensory perception, motor coordination, and physical strength or endurance. Individuals may naturally have certain abilities without explicit training, but most abilities can be sharpened somewhat through practice.

For example, Advertising Managers need abilities such as oral expression, oral comprehension, and written comprehension in order to perform their job at a high level. The list below shows several important abilities for Advertising Managers, ranked by their relative importance.

Abilities	Importance	Details
Oral Expression		The ability to communicate information and ideas in speaking so others will understand.
Oral Comprehension		The ability to listen to and understand information and ideas presented through spoken words and sentences.
Written Comprehension		The ability to read and understand information and ideas presented in writing.
Speech Clarity		The ability to speak clearly so others can understand you.
Written Expression		The ability to communicate information and ideas in writing so others will understand.

Oral Expression

The ability to communicate information and ideas in speaking so others will understand.

Oral Comprehension

The ability to listen to and understand information and ideas presented through spoken words and sentences.

Written Comprehension

The ability to read and understand information and ideas presented in writing.

Speech Clarity

The ability to speak clearly so others can understand you.

Written Expression

The ability to communicate information and ideas in writing so others will understand.

Critical Skills needed by Advertising Managers

Skills are developed capacities that enable people to function effectively in real-world settings. Unlike abilities, skills are typically easier to build through practice and experience. Skills influence effectiveness in areas such as learning, working with others, design, troubleshooting, and more.

Advertising Managers frequently use skills like active listening, speaking, and critical thinking to perform their job effectively. The list below shows several critical skills for Advertising Managers, ranked by their relative importance.

Skills	Importance	Details
Active Listening		Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking		Talking to others to convey information effectively.
Critical Thinking		Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Social Perceptiveness		Being aware of others' reactions and understanding why they react as they do.
Reading Comprehension		Understanding written sentences and paragraphs in work-related documents.

Active Listening

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking

Talking to others to convey information effectively.

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

Social Perceptiveness

Being aware of others' reactions and understanding why they react as they do.

Reading Comprehension

Understanding written sentences and paragraphs in work-related documents.

What is the source of this information?

The information provided on this page is adapted from data and descriptions published by the U.S. Department of Labor, Employment and Training Administration under the CC BY 4.0 license. TraitLab has modified some information for ease of use and reading, and the U.S. Department of Labor, Employment, and Training Administration has not approved, endorsed, or tested these modifications.

If you have any questions or suggestions about this information, please send a message.

Career profile Advertising Manager

Advertising Manager

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