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Career profile Adversting Sales Representative

Also known as Advertising Account Representative, Advertising Consultant, Advertising Representative, Advertising Sales Representative (Ad Sales Representative), Marketing Consultant, Sales Representative

Adversting Sales Representative

Also known as Advertising Account Representative, Advertising Consultant, Advertising Representative

Interests Profile
  • Enterprising
  • Conventional
  • Artistic
Pay Range
$26,700 - $124,030 (annual)
Required Skills
  • Speaking
  • Persuasion
  • Social Perceptiveness
Knowledge Areas
  • Sales and Marketing
  • Customer and Personal Service
  • Communications and Media
Core tasks
  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Maintain assigned account bases while developing new accounts.
  • Provide clients with estimates of the costs of advertising products or services.
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What does an Adversting Sales Representative do?

Adversting Sales Representatives sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

What kind of tasks does an Adversting Sales Representative perform regularly?

Adversting Sales Representatives are often responsible for overseeing or executing some or all of the following tasks:

  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Maintain assigned account bases while developing new accounts.
  • Provide clients with estimates of the costs of advertising products or services.
  • Locate and contact potential clients to offer advertising services.
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  • Process all correspondence and paperwork related to accounts.
  • Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  • Draw up contracts for advertising work, and collect payments due.
  • Deliver advertising or illustration proofs to customers for approval.
  • Recommend appropriate sizes and formats for advertising, depending on medium used.
  • Inform customers of available options for advertisement artwork, and provide samples.
  • Write copy as part of layout.
  • Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
  • Gather all relevant material for bid processes, and coordinate bidding and contract approval.
  • Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  • Identify new advertising markets, and propose products to serve them.
  • Arrange for commercial taping sessions, and accompany clients to sessions.
  • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.

The above responsibilities are specific to Adversting Sales Representatives. More generally, Adversting Sales Representatives are involved in several broader types of activities:

Selling or Influencing Others
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Communicating with People Outside the Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Establishing and Maintaining Interpersonal Relationships
Developing constructive and cooperative working relationships with others, and maintaining them over time.
Thinking Creatively
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Performing for or Working Directly with the Public
Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

What is an Adversting Sales Representative salary?

The median salary for an Adversting Sales Representative is $54,940, and the average salary is $68,040. Both the median and average roughly describe the middle of the Adversting Sales Representative salary range, but the average is more easily affected by extremely high or low salaries.

Many Adversting Sales Representatives earn significantly more or less than the average, due to several factors. About 10% of Adversting Sales Representatives earn less than $26,700 per year, 25% earn less than $36,720, 75% earn less than $82,020, and 90% earn less than $124,030.

Between the years of 2020 and 2030, the number of Adversting Sales Representatives is expected to change by 3.1%, and there should be roughly 14,800 open positions for Adversting Sales Representatives every year.

Median annual salary
$54,940
Typical salary range
$26,700 - $124,030
Projected growth (2020 - 2030)
3.1%

What personality traits are common among Adversting Sales Representatives?

Interests

Career interests describe a person's preferences for different types of working environments and activities. When a person's interest match the demands of an occupation, people are usually more engaged and satisfied in that role.

Compared to most occupations, those who work as an Adversting Sales Representative are usually higher in their Enterprising, Conventional, and Artistic interests.

Adversting Sales Representatives typically have very strong Enterprising interests. Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Also, Adversting Sales Representatives typically have moderate Conventional interests. Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

Lastly, Adversting Sales Representatives typically have moderate Artistic interests. Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Values

People differ in their values, or what is most important to them for building job satisfaction and fulfillment.

Compared to most people, those working as an Adversting Sales Representative tend to value Relationships, Independence, and Working Conditions.

Most importantly, Adversting Sales Representatives very strongly value Relationships. Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment.

Second, Adversting Sales Representatives strongly value Independence. Occupations that satisfy this work value allow employees to work on their own and make decisions.

Lastly, Adversting Sales Representatives strongly value Working Conditions. Occupations that satisfy this work value offer job security and good working conditions.

Psychological Demands

Each occupation brings its own set of psychological demands, which describe the characteristics necessary to perform the job well.

In order to perform their job successfully, people who work as Adversting Sales Representatives must consistently demonstrate qualities such as attention to detail, initiative, and persistence.

Below, you'll find a list of qualities typically required of Adversting Sales Representatives, ranked by importance:

Attention to Detail
Job requires being careful about detail and thorough in completing work tasks.
Initiative
Job requires a willingness to take on responsibilities and challenges.
Persistence
Job requires persistence in the face of obstacles.
Integrity
Job requires being honest and ethical.
Achievement/Effort
Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.

What education and training do Adversting Sales Representatives need?

Many Adversting Sales Representatives will have a four-year bachelor's degree, but some do not.

Adversting Sales Representatives usually need several years of work-related experience, on-the-job training, and/or vocational training.

Educational degrees among Adversting Sales Representatives

  • 1.2% did not complete high school or secondary school
  • 10.8% completed high school or secondary school
  • 19.6% completed some college coursework
  • 6.9% earned a Associate's degree
  • 52.1% earned a Bachelor's degree
  • 8.1% earned a Master's degree
  • 1.4% earned a doctorate or professional degree

Knowledge and expertise required by Adversting Sales Representatives

Adversting Sales Representatives may benefit from understanding of specialized subject areas, such as sales and marketing, customer and personal service, or communications and media knowledge.

The list below shows several areas in which most Adversting Sales Representatives might want to build proficiency, ranked by importance.

Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Mathematics
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Administrative
Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

Important Abilities needed by Adversting Sales Representatives

Adversting Sales Representatives must develop a particular set of abilities to perform their job well. Abilities are individual capacities that influence a person's information processing, sensory perception, motor coordination, and physical strength or endurance. Individuals may naturally have certain abilities without explicit training, but most abilities can be sharpened somewhat through practice.

For example, Adversting Sales Representatives need abilities such as oral expression, speech clarity, and oral comprehension in order to perform their job at a high level. The list below shows several important abilities for Adversting Sales Representatives, ranked by their relative importance.

Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
Speech Clarity
The ability to speak clearly so others can understand you.
Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
Speech Recognition
The ability to identify and understand the speech of another person.
Written Comprehension
The ability to read and understand information and ideas presented in writing.

Critical Skills needed by Adversting Sales Representatives

Skills are developed capacities that enable people to function effectively in real-world settings. Unlike abilities, skills are typically easier to build through practice and experience. Skills influence effectiveness in areas such as learning, working with others, design, troubleshooting, and more.

Adversting Sales Representatives frequently use skills like speaking, persuasion, and social perceptiveness to perform their job effectively. The list below shows several critical skills for Adversting Sales Representatives, ranked by their relative importance.

Speaking
Talking to others to convey information effectively.
Persuasion
Persuading others to change their minds or behavior.
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
Service Orientation
Actively looking for ways to help people.
Negotiation
Bringing others together and trying to reconcile differences.

What is the source of this information?

The information provided on this page is adapted from data and descriptions published by the U.S. Department of Labor, Employment and Training Administration under the CC BY 4.0 license. TraitLab has modified some information for ease of use and reading, and the U.S. Department of Labor, Employment, and Training Administration has not approved, endorsed, or tested these modifications.

If you have any questions or suggestions about this information, please send a message.